Success as a business is due to this deep rooted understanding of its customers. Many of WoWTrades's competitors are built on capital from third party investors and survive by outsourcing operations to Asia, often leading to poor service delivery due to non-comprehension of customer values. Conversely, WoWTrades exists as an independent company, operating all processes from central offices in California and continuing the philosophy it was built on; by gamers, for gamers.